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Premium Ad Buying and Selling Made Simple and Direct.

Agencies   Publishers   Media Buyers   Vendors  
Inspired by Farm-to-Table
MARKETPLACE
LIQWID facilitates direct relationships among various digital advertising market players, including Advertisers, Publishers, AdTech, and Vendors, through a Social Market approach.
BETA
PUBLISHERS
Get tons of premium ad formats instantly, and connect to advertisers directly. Use the same platform for all in-house, direct campaigns, programmatic demand, and market vendors.
ADVERTISERS
Get tons of premium ad formats instantly on any website with no integration required. Unleash your creativity, connect, and buy only viewable ads, allowing for a TV-like reach and frequency.
VENDORS
Build direct relationships with publishers and advertisers with no technical effort required on their side. The plug-and-play approach allows you to include your widgets on any website instantly, with no work needed from the publisher.
AD SERVICES
Build direct relationships with publishers and advertisers and offer your creative services and tools directly. Enable your creative work for distribution at scale and expand your range of creative formats.
DSPs / SSPs
Create direct relationships with publishers and grow your business faster without waiting for publishers to implement your adapter or JS tags. Gain direct, managed control over the viewable-only, IVT-free inventory.
MEDIA BUYERS
Build direct relationships with publishers and run managed campaigns based on 100% viewability KPI with direct access to premium, IVT-free inventory using tons of ad formats. Pre-verify any existing inventory in real time.
SEO
Improve website speed and SEO Ranking.
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LIQWID OS

Ever wondered what a Digital Advertising Operating System is?
You'd never order your hamburger this way, so why do it with digital advertising?

Philip Scribner Balboni
Founder, CEO and Executive Editor at GlobalPost
"We love working with the LIQWID team. They bring great experience in the industry, superior technical knowledge, a genuine to commitment to our success at a level that is decidedly above and beyond the call of duty, and they have demonstrated outstanding communication skills. I've been in the media industry for 58 years in virtually every media sector there is. I know and appreciate talent when I find it, and we definitely found it in LIQWID."
Cody Tucker
Creative Services Director at MIDTC LLC
"LIQWID has transformed our advertising strategy, handling direct, programmatic, and market vendors seamlessly. By minimizing JavaScript in our webpage code, they've drastically sped up load times and boosted our SEO performance. Their solution has been crucial in optimizing user experience and significantly increasing revenue via easily plug-and-play of market vendors."
Md S Khurshid
Co Founder | CPO at FCONNECT.IO
"LIQWID has revolutionized our scale potential by eliminating the integration process on the publisher's end entirely. This instant implementation capability on any website, without requiring any technical effort from the publisher, has significantly enhanced our ability to scale our business. It's allowed us to increase publisher revenue potential within minutes."

Featured Ad Formats

Available Instantly for All Market Members.

Webmercials

A Webmercial is akin to a TV commercial-style format that seamlessly adapts to all devices, supporting rich media and video content.

  • HTML5 Creative
  • HTML5 Interactive
  • Video / TV Commercia-style
  • Poststitial: Appears based on page exit, specified page view time, scrolling position, viewing a specified content element, page view count, the number of ads on the page, user login status, presence of specific content elements, or other customized conditions, in any combination.

Magazine-style "Full Page"

Imagine delivering an ad experience reminiscent of flipping through a glossy magazine. Our Magazine-style Full Page Adaptive Ad does just that. This format automatically shifts the content page to the left or right side or down, creating a captivating, full-page (or half page with two ads) ad experience. This allows you to buy and sell high-production value creative ads, regardless of their size or screen dimensions, similar to traditional print.

Peel Ad

The Rich-media Peel is another dynamic format that allows you to captivate your audience. What sets it apart is its adaptability to the user's screen dimensions. Here's why you should consider it.

Expendables

Expandable ad formats provide versatility by allowing the use of a single image creative or a two-part rich-media format (HTML5 in combination with video). The placement automatically determines the optimal settings to accommodate the size for both the initial and expandable parts.

Hi-impact Leaderboards

Looking for a cross-screens responsive HTML5 or video ad that makes a significant impact? LIQWID Hi-impacts Rich-media or Video Leaderboard is the answer. This format is designed for programmatic and direct campaigns and seamlessly fits the width of the content page or screen.

Skins / Wallpaper

The LIQWID Adapted Ad format enables the delivery of ads based on the available space outside the content page, delivering Skins and Background adsd based on a managed viewability. The LIQWID engine dynamically assembles the ad creative from the user-uploaded elements, ensuring a complete ad experience on any screen, regardless of the ad dimensions.

  • Background Ads: Single Image (1920x1200)
  • Responsive Skins: Two-sides (300x1050 IAB standard size)
  • Adaptive Skins: Rich-media (HTML5)
  • On the Side: Fixed-size Skin Ads are dynamically selected, either 300x600 or 160x600, based on the available viewable dimensions outside the content page.

Synchronized Ads Delivery

The ads can be strategically timed and synchronized to show on a specific webpage or in a coordinated manner, maximizing the impact of the advertising campaign. A single ad can automatically pull a combination of ads in various formats. These formats are automatically chosen based on the device screen size and other custom conditions.

  • Sponsored Combo: An example resembling a roadblock, incorporating a Webmercial, Skins, and Leaderboard elements.
  • Synchronized Ads: Distinguished from a roadblock, synchronized ads enable the rotation of ads in combination. For instance, the 728x90 leaderboard and 300x250 right rail can display together for the same campaign or advertiser.
  • Across Channels: Synchronized ads delivery might involve displaying ads across various digital channels such as social media, websites, and within newsletters (Webpages Ads + In-email ads)

Product Catalog / Classifieds

The Product Catalog can be leveraged programmatically through PPC/PPA models, customized as an interactive website widget, or utilized as Native or Classifieds. This versatile tool allows users to effortlessly discover, clip, and share links to a vast array of products from leading online retailers.

In-email

LIQWID enables the synchronized delivery of specific campaign ads on particular websites, across various websites, and within newsletters [email messages] simultaneously.

  • In-email: Monetizing newsletters through Direct and Programmatic channels.

Video

LIQWID Video format seamlessly supports VAST tags, streaming links (including Vimeo and YouTube), uploaded MP4 videos, third-party players, and ad queues for managed ad breaks. It supports all market-available demand implementations, including Prebid and VAST Waterfalls.

  • Viewability Outstream (above National News)
  • Leaderboard Static position (scrolls with the page)
  • Leaderboard Fixed position (CNN style - page overlays video)
  • Webmercial
  • Magazine-style Full Page (shifting page to the left and works only on desktops with min viewport width about 1400px)
  • Headline Prerolls (Midrolls) (monetizes specifid content elements using video)
  • Image Prerolls (Midrolls) (monetizes specifid images using video)
  • Video Prerolls and Midrolls (support YouTube, Vimeo & other market players)
  • Video Outstream with Satellite (multi-part placement) - Initiates the video satellite to begin scrolling within the right rail and transition to a fixed position below the navigation bar. Then, shift its position within the article. This multi-part placement demonstrates how various media formats, such as video and interactive HTML, can be seamlessly integrated into a single ad placement for a more engaging experience.
  • Video Outstream with Satellite (overlay) - Initiates the video when the specific chapter (National Video in this case) is being scrolled into view, and then have it float to a specified position, such as bottom-right.
  • Video Outstream with In-content Satellite - Initiates the video at the top of the right rail, and when scrolled into view, floats to a specified position within the content, such as 50% of the article length.
  • Video Peel
  • Dynamic Hybrid Play List: supports both managed and YouTube channels, catering to various market players. It provides programmable monetization options, encompassing both programmatic and direct ad monetization. Additionally, it facilitates video content distribution through dynamic placements.

Opt-in Widgets and Interactive Forms

Interactive placements offer the capability to hash emails, enabling their use as valuable first-party data for audience targeting systems. These features also support existing publisher opt-in and email-saving processes, thereby enhancing data-driven targeting capabilities.

  • Modal Overlay (targeted similarly to ads, aiding in audience building and first-party data growth).
  • In-content Widget (delivered based on managed viewability).
  • Modal Poststitial (appears when users leave the page).
  • Full Page Insert (automatically shifts the content page to the left or right side, revealing space for itself).

Native Ads

LIQWID Native ads can be precisely delivered based on viewability. They seamlessly support multimedia elements such as images and videos and can be easily custom-designed to align with your brand's unique style and messaging. They come with a range of supported features, including pagination, search, print, share, and clip (save), providing a seamless and user-friendly experience for your audience.

Engage Links™

The EngageLinks™ ad placemnt is essentially a list of keywords, allowing dynamic customization of specific words associated with retailers or brands. It dynamically converts these keywords within the text of articles or forums into PPC links, creating a contextually relevant Native ad experience.

Contextual Ads

LIQWID Contextual ads can be precisely delivered based on viewability and contextually targeted within the text of articles. They seamlessly support multimedia elements such as images and videos and can be aligned with each individual website brand unique style automatically. They come with a range of supported features, including pagination, search, print, share, and clip (save), providing a seamless and user-friendly experience for your audience.

Display

Vendors' Widgets and Units

LIQWID placements insert third-party vendor and Social Media JavaScript tags only when the corresponding content is located or scrolled into view.