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The Digital Advertising Operating System

hink of LIQWID OS as an advertising operating system, much like how computer operating systems like MS DOS and Windows changed the way people interacted with computers. Before these operating systems, only people who knew programming could benefit from computers. But with emerging operating systems, everyone could benefit from using computers, without needing knowledge of a programming language. In a similar fashion, LIQWID OS will change the way people use digital advertising.

Currently, with ad platforms like GAM, publishers are required to have knowledge of at least four programming languages - HTML, JavaScript, XML, and JSON - in order to properly implement and manage ads on their website. Publishers need to have or hire someone who has a certain level of technical knowledge and skills. This limits the variety of ad formats available on each individual website, as well as the level of quality, optimization, and targeting that can be achieved by each individual publisher.

The creativity of advertisers is also limited by the available inventory and the technical skills of the ad producers. Advertisers need to work within the constraints of the available inventory to create ads that are effective and engaging for their target audience. This may be a challenging task, especially for advertisers who are not familiar with the technical aspects of ad production.

However, with the implementation of LIQWID, publishers will no longer be required to touch the code of their website at all. LIQWID engine will handle all the technical aspects of advertising based on the highest industry standards, allowing publishers to focus on other important aspects of their content. We believe that this will not only save publishers time and money, but it will also improve the overall website's user experience for visitors, and guarantee quality of inventory on each website for advertisers.

The current advertising ecosystem is heavily reliant on standard ad sizes, which can limit creativity and options for inventory. LIQWID, on the other hand, enables advertisers to distribute ads based on placement logic, without being restricted by ad size. For example, with Adaptive Skins, the ad can automatically adapt to different screen sizes, allowing for a complete ad experience on any device. This opens up a whole new world of creative and inventory possibilities, giving advertisers more flexibility and publishers more revenue potential.

LIQWID OS operates solely on viewable ads, meaning that there is no viewability rate applied. This ensures that all ads served to any website's visitors are viewable, allowing for effective management of campaigns based on reach and frequency and GRPs (Gross Rating Points). This means that advertisers can set specific goals for their campaigns, such as reaching a certain percentage of the target audience or achieving a specific number of impressions per unique viewer, and then monitor and adjust their campaigns accordingly.
One key benefit of using LIQWID is that it allows to drastically increase the pallet of ad formats on the market without the need for coding. With LIQWID, publishers and advertisers can choose from a wide variety of high-impact ad formats that were simply not available previously.

LIQWID Viewable Advertising Library is designed to allow for sophisticated ad format placements which setting can be unique to each website. This means advertisers can create highly creative and visually appealing ads that will be tailor-made for each website's unique design on the fly, and distribute ads with high production value across many sites at scale programmatically.

With LIQWID OS, we aim to simplify the entire advertising process by providing all the necessary features and tools in one central dashboard. One of the key advantages of LIQWID OS is the ability to create sophisticated high-impact rich media ads automatically. This eliminates the need for manual coding and ensures a more streamlined ad creation process.

Furthermore, LIQWID OS provides Viewable Inventory Analytics and Forecasting. This empowers publishers and advertisers to make data-driven decisions.

By providing a centralized dashboard for all advertising processes, LIQWID OS simplifies negotiations and streamlines the buying and selling process. This means that publishers have more control over the ads that appear on their website, and can negotiate directly with advertisers to get the most value out of their advertising inventory. Advertisers, on the other hand, can communicate their needs and goals more effectively, resulting in more successful ad campaigns and higher ROI.

Overall, the implementation of LIQWID OS can create a more efficient and streamlined advertising process for both publishers and advertisers, leading to increased revenue and a better user experience for website visitors, while making digital advertising more effective and fun.

Expanding Possibilities: Overcoming the Limitations of Ad Sizes with

Ad Format-Based Delivery

Content-Centric Advertising

he current advertising ecosystem heavily relies on standard ad sizes, a method that was developed in the early 2000s to facilitate the scalable distribution of ads across different websites. This approach gained popularity due to its simplicity, allowing advertisers to deliver their ads on various websites without the need for customized creative. However, while it offered a way to achieve ad delivery at scale, it also presented limitations that impacted the effectiveness of digital advertising.

Expanding Display Technologies:
The advertising industry has witnessed significant advancements in display screen technologies over the past few decades. Ironically, these improvements have had unintended consequences on the advertising experience and effectiveness. For instance, the 468 x 60 banner ad, once a standard size for leaderboard positions, now occupies a mere 1.2% of the screen on HD or WUXGA monitors, compared to 17.2% when it debuted in 1994. Similarly, the newer banner ad size of 728 x 90, which started with 17.1% of the screen, has shrunk to just 2.8% of the viewable area. This drastic reduction in ad space relative to the total screen area hampers the impact of ads. (Download case study "Size Really Matters")

Challenges with Standard Ad Sizes:
The reliance on standard ad sizes poses limitations for advertisers and publishers alike. Ad creatives are constrained by the dimensions of these standardized boxes, often resulting in smaller ad placements that struggle to capture attention amidst the content. This diminishes the effectiveness of the ads and hinders their ability to make a significant impact.

The Value of Content-Centric Advertising:
In traditional media, ad footprints are typically defined relative to the available content dimension, ensuring a harmonious coexistence between advertising and content. TV, billboards, magazines, and newspapers use formats like "full-page" or "half-page" ads, maintaining a balanced ad-to-content ratio. This enhances the viewer's experience without disrupting their access to the content. However, this approach has been lacking in the digital advertising space.

Empowering Advertisers and Publishers with LIQWID:
LIQWID offers a revolutionary solution that enables advertisers to distribute ads and publishers to run them based on the Ad Format logic, without the restrictions imposed by ad size. LIQWID breaks free from the limitations of standard ad sizes by allowing ads of varying sizes to be displayed on different screens and content without compromising scalability. Advertisers no longer have to convince hundreds of publishers to customize their websites for each campaign. LIQWID automatically accommodates any custom ad format for each specific website, eliminating the need for coding or programming. This empowers agencies to create original and innovative ad formats that can be easily distributed at scale.

Unleash Creative Potential:
With LIQWID, the creative options are limitless. Advertisers can create their own ad formats or choose from a wide range of pre-implemented formats. If a publisher agrees to run a specific ad format, they can run it without any technical barriers. LIQWID facilitates seamless integration, ensuring that websites can accommodate any original creative ad format at any time. This unlocks new possibilities and propels digital advertising into an era of enhanced creativity and effectiveness.

Enjoy the Ad Format-Based Delivery:
It's time to reimagine digital advertising beyond the confines of standard ad sizes. LIQWID offers advertisers and publishers the opportunity to break free from limitations and bring forth a new era of content-centric advertising. By embracing Ad Format logic, the ecosystem can evolve to deliver ads that maximize impact, coexist harmoniously with content, and provide unparalleled value to all parties, publishers, advertisers, and viewers.

The LIQWID engine tag facilitates all ad formats and media across any website layout on all devices, delivering instant compatibility, irrespective of the size of the ad creative. This empowers the seamless execution of original creative on any website without the need for integration or coding. Publishers can leverage this versatility to offer a wide range of ad formats, providing advertisers the flexibility to buy and showcase their content effortlessly on the LIQWID Marketplace.

Live examples of the most popular ad formats:


A Webmercial is akin to a TV commercial-style format that seamlessly adapts to all devices, supporting rich media and video content.

  • HTML5 Creative
  • HTML5 Interactive
  • Video / TV Commercia-style
  • Poststitial: Appears based on page exit, specified page view time, scrolling position, viewing a specified content element, page view count, the number of ads on the page, user login status, presence of specific content elements, or other customized conditions, in any combination.

Magazine-style "Full Page"

Imagine delivering an ad experience reminiscent of flipping through a glossy magazine. Our Magazine-style Full Page Adaptive Ad does just that. This format automatically shifts the content page to the left or right side or down, creating a captivating, full-page (or half page with two ads) ad experience. This allows you to buy and sell high-production value creative ads, regardless of their size or screen dimensions, similar to traditional print.

Peel Ad

The Rich-media Peel is another dynamic format that allows you to captivate your audience. What sets it apart is its adaptability to the user's screen dimensions. Here's why you should consider it.


Expandable ad formats provide versatility by allowing the use of a single image creative or a two-part rich-media format (HTML5 in combination with video). The placement automatically determines the optimal settings to accommodate the size for both the initial and expandable parts.

Hi-impact Leaderboards

Looking for a cross-screens responsive HTML5 or video ad that makes a significant impact? LIQWID Hi-impacts Rich-media or Video Leaderboard is the answer. This format is designed for programmatic and direct campaigns and seamlessly fits the width of the content page or screen.

Skins / Wallpaper

The LIQWID Adapted Ad format enables the delivery of ads based on the available space outside the content page, delivering Skins and Background adsd based on a managed viewability. The LIQWID engine dynamically assembles the ad creative from the user-uploaded elements, ensuring a complete ad experience on any screen, regardless of the ad dimensions.

  • Background Ads: Single Image (1920x1200)
  • Responsive Skins: Two-sides (300x1050 IAB standard size)
  • Adaptive Skins: Rich-media (HTML5)
  • On the Side: Fixed-size Skin Ads are dynamically selected, either 300x600 or 160x600, based on the available viewable dimensions outside the content page.

Synchronized Ads Delivery

The ads can be strategically timed and synchronized to show on a specific webpage or in a coordinated manner, maximizing the impact of the advertising campaign. A single ad can automatically pull a combination of ads in various formats. These formats are automatically chosen based on the device screen size and other custom conditions.

  • Sponsored Combo: An example resembling a roadblock, incorporating a Webmercial, Skins, and Leaderboard elements.
  • Synchronized Ads: Distinguished from a roadblock, synchronized ads enable the rotation of ads in combination. For instance, the 728x90 leaderboard and 300x250 right rail can display together for the same campaign or advertiser.
  • Across Channels: Synchronized ads delivery might involve displaying ads across various digital channels such as social media, websites, and within newsletters (Webpages Ads + In-email ads)

Product Catalog / Classifieds

The Product Catalog can be leveraged programmatically through PPC/PPA models, customized as an interactive website widget, or utilized as Native or Classifieds. This versatile tool allows users to effortlessly discover, clip, and share links to a vast array of products from leading online retailers.


LIQWID enables the synchronized delivery of specific campaign ads on particular websites, across various websites, and within newsletters [email messages] simultaneously.

  • In-email: Monetizing newsletters through Direct and Programmatic channels.


LIQWID Video format seamlessly supports VAST tags, streaming links (including Vimeo and YouTube), uploaded MP4 videos, third-party players, and ad queues for managed ad breaks. It supports all market-available demand implementations, including Prebid and VAST Waterfalls.

Opt-in Widgets and Interactive Forms

Interactive placements offer the capability to hash emails, enabling their use as valuable first-party data for audience targeting systems. These features also support existing publisher opt-in and email-saving processes, thereby enhancing data-driven targeting capabilities.

  • Modal Overlay (targeted similarly to ads, aiding in audience building and first-party data growth).
  • In-content Widget (delivered based on managed viewability).
  • Modal Poststitial (appears when users leave the page).
  • Full Page Insert (automatically shifts the content page to the left or right side, revealing space for itself).

Native Ads

LIQWID Native ads can be precisely delivered based on viewability. They seamlessly support multimedia elements such as images and videos and can be easily custom-designed to align with your brand's unique style and messaging. They come with a range of supported features, including pagination, search, print, share, and clip (save), providing a seamless and user-friendly experience for your audience.

Deep Link

The Deep Link ad placemnt is essentially a list of keywords, allowing dynamic customization of specific words associated with retailers or brands. It dynamically converts these keywords within the text of articles or forums into PPC links, creating a contextually relevant Native ad experience.

Contextual Ads

LIQWID Contextual ads can be precisely delivered based on viewability and contextually targeted within the text of articles. They seamlessly support multimedia elements such as images and videos and can be aligned with each individual website brand unique style automatically. They come with a range of supported features, including pagination, search, print, share, and clip (save), providing a seamless and user-friendly experience for your audience.


Vendors' Widgets and Units

LIQWID placements insert third-party vendor and Social Media JavaScript tags only when the corresponding content is located or scrolled into view.

Gain Insights and Boost Performance with LIQWID OS

Viewable Inventory Analytics

ublishers can gain invaluable insights into their advertising inventory through detailed analytics that reveal which ad placements/units on which website sections or pages generate the most revenue.

LIQWID inventory analytics process can indeed run in the background without the need to run ads. This solution works with GAM and any other ad server units and leverage machine learning algorithms to analyze data from various processes involved in delivery of different ad formats, Display, Video, Native, custom High-impact implementations, third-party vendors and social-media widgets, and even in-email ads. With powerful analytics algorithms and cutting-edge data visualization tools, you can quickly and easily analyze your inventory performance, optimize your ad layouts, and stay on top of your revenue growth.

How it is different from Google Analytics?
Ad inventory-level analytics and webpage analytics like Google Analytics are two very different tools, with very different purposes. While webpage analytics look at the overall performance of a website, ad inventory-level analytics provide in-depth insights on a per-placement basis, allowing publishers to see exactly which placements are generating the most revenue, and which ones are underperforming. Additionally, understanding the available inventory and its location can help you optimize placement and pricing strategies.

How it is different from Ad Traking Pixels?
Tracking pixels embedded in ads provide Advertisers data on whether an ad was viewed or clicked, but they don't provide information for Publishers on the ad unit where the ad was placed. Ad inventory-level analytics, on the other hand, can provide more granular data on ad unit-level metrics, such as unique viewers, impressions, clicks, time in view, and estimate revenue based on an expected pricing. This can help publishers optimize their inventory and provide insights into audience behavior and preferences on different devices and placements on differnt sections and pages of the website.

In digital advertising, one ad placement can deliver more than one ad because ads are constantly rotating, refreshing, and have a range of parameters such as frequency caps, start and end dates, and more. As a result, inventory is represented by placements rather than individual ads themselves. With inventory-level analytics, publishers can gain a comprehensive understanding of the performance of each placement and make data-driven decisions that maximize the value of their inventory and increase their bottom line.

How it is different from Ad Verification?
Ad inventory-level analytics and ad verification tools like MOAT are also different from each other. Ad verification tools like MOAT assess whether an ad was viewed by a human or not, and whether it met basic quality standards such as viewability, brand safety, and fraud prevention. In contrast, ad inventory-level analytics provide publishers with a more comprehensive view of their inventory's performance, allowing them to identify which ad formats work best, which placements generate the most revenue, and which audience segments are most responsive to certain ads. Overall, ad inventory-level analytics can help publishers optimize their inventory, maximize revenue, and ensure a better user experience for their readers.

As you obtain viewable-only inventory data, you can now create a Media Kit based on that data, showcasing the value of your inventory to potential advertisers, sell and run campaigns based on 100% viewability KPI.

Digital advertising inventory analytics is the crucial tool you need to stay ahead of the competition in the fast-paced world of digital advertising. Whether you're a small blog looking to make a big impact or a seasoned publisher seeking to maximize your yield potential, LIQWID Inventory Analytics is the ultimate solution you need to succeed.

Improve Your Page's Speed and

Website's SEO Ranking

via Transitioning to Dynamic Viewable-Only Ad Inventory

ageSpeed is a key factor in determining a website's Search Engine Ranking. Pages that load more quickly tend to rank higher in search engines than slower-loading pages. This is because search engines prioritize websites that provide a good user experience, and fast page load times are an important aspect of this. Poor PageSpeed can also lead to a high bounce rate, meaning users leave your site before it ever renders. Improving your PageSpeed rating can lead to better user experience, higher engagement from visitors and better conversion rate, which are also factors that can positively impact your SEO.

That's interesting. How LIQWID can help with SEO?
LIQWID tag does not start the ad delivery process until the page load process is complete, which provides several benefits. By allowing the website to load fully before loading any ads, it leads to faster page load times and better user experience. Additionally, by preventing ads from being loaded until the page is fully loaded, it helps with preventing invalid traffic (IVT) and enables for ultimate viewability.

1. Improved website speed
Faster loading times can improve user experience, reduce bounce rates, and boost search engine rankings.
2. Mobile optimization
With more users accessing the internet through mobile devices, it's essential for websites to be mobile-friendly and completely eliminnate latency associated with ads.
3. SEO Optimization
Improve a website's Search Engine Ranking by removing all Script Tags related to ad delivery, including Google GPT tag, from the Head section, and removing all JavaScript code involved in ad delivery from the Body of the webpages.

By integrating GAM inventory within LIQWID dynamic placements, there have been reports of significant improvement, with PageSpeed rating often increasing by 20+ points.

Does this implementation makes all GAM inventory viewable-only?
Yes, that's correct. LIQWID allows for the dynamic insertion of GAM ad units into the viewport for each individual user. This means that all placements set as dynamic GAM units can adapt to each user's device, screen size, and browsing behavior, resulting in a better user experience and higher engagement levels. This can be an improvement over hardcoded GAM inventory, which may not be as flexible or adaptable to different devices and screen sizes based on how it is codded by each publishers' tech team. Additionally, LIQWID's dynamic ad placements can potentially improve the overall effectiveness of the publisher's ad inventory, leading to increased return on investment (ROI) and revenue for the publisher.

Then what viewability rating I can expect with the transition to dynamic inventory?
The viewability rate, as per Google Active View, is the ratio between the number of ads that were in view and the number of total ads that were loaded but not viewable. With dynamic ad inventory, the ads are only inserted into the viewport if they are viewable, which means that all of the ads that are inserted will have 100% viewability ratio. This is because the ads are only loaded when they are in a viewable position on the screen regardless of their position on the webpage, which ensures that they are actually seen by the user. In this case, the viewability rating becomes obsolete as all ads are only delivered when they are viewable.

By ensuring that ads are only delivered when they can be viewable, LIQWID OS helps eliminate below the fold ads entirely. This can be particularly beneficial for publishers, as they can price all ads at a premium as they all are "above the fold" and also monetize the below the fold content using "above the fold" ad pricing. Additionally, this can help improve the user experience as ads will not be placed in areas that are less likely to be seen by users.

Overall, using a defer tag like LIQWID can be a smart choice for publishers who prioritize website performance and user experience.

Drive Effective Selling and Buying Processes with

Viewable Inventory Forecast

Unlocking Enhanced Advertising Strategies

n the dynamic realm of virtual advertising inventory, LIQWID OS introduces a groundbreaking solution that empowers digital publishers with comprehensive viewable-only inventory forecasting. This innovation is achieved by harnessing the flexibility and capabilities of LIQWID's engine tag, which supports various ad formats, including Display, Video, Native, and High-impact, and seamlessly combines them into a Sponsored mix of placements.

Traditionally, one of the hurdles digital publishers face is the need to run actual ads to generate reports for viewable inventory forecasting. This situation often resembles the age-old "egg and chicken" paradox – determining the available viewable impressions for specific ad units on designated sections or pages becomes a puzzle, requiring actual campaigns to be executed first. However, this raises the conundrum of needing to know how many viewable impressions are available for sale for a specific unit during a given time period.

LIQWID OS transforms this challenge into a streamlined process. Through its advanced forecasting capabilities, publishers can now project the viewable impressions opportunities without the necessity of running active campaigns. The Forecast mode operates virtually, simulating the processes as if real ads were running. This provides precise insights into the number of viewable impressions, unique users (reach), frequency, and in-view time for each placement.

Crucially, LIQWID OS bridges the gap between tracking ads at the ad level and monitoring the performance of specific units or placements. With traditional methods, aggregate data fails to account for the individuality of placements and their distinct scheduling, frequency caps, and hourly and daily limits. LIQWID Forecast tackles these complexities on the inventory level, delivering accurate answers to a fundamental question: How many viewable impressions are available for a specific unit, both for publishers to sell and advertisers to buy, during a specified future timeframe?

Moreover, LIQWID Forecast brings clarity to the often intricate world of programmatic advertising. While ads are primarily targeted to users, gauging the exact number of viewable impressions available for purchase at any given moment remains a challenge. LIQWID OS takes a proactive stance, offering publishers and advertisers a strategic advantage by providing a reliable projection of viewable inventory. It effectively transforms the question of availability into a straightforward answer, enabling publishers to optimize their sales strategy and advertisers to make informed purchasing decisions.

In a landscape where precision matters, LIQWID Forecast emerges as a game-changer, empowering digital publishers with the ability to foresee their viewable inventory's potential. With this innovative solution, LIQWID OS paves the way for a new era of data-driven decision-making in digital advertising.

Advertising Made Effective:

Viewable Inventory Library (VAL)

Elevating Advertising Automation with Precision and Creativity

n the dynamic realm of digital publishing, achieving effective advertising monetization while ensuring a seamless user experience has long been a challenge. Enter LIQWID Viewable Advertising Library (VAL), a groundbreaking solution that empowers digital publishers with automated advertising inventory management based on viewable-only ads. With LIQWID Ad Manager for Placement creation and Campaign management, digital publishers can unlock the full potential of their websites for monetization, all without the need for complex coding of webpages.

The Unique Concept of LIQWID VAL

At the heart of LIQWID VAL lies a unique concept that transforms the way advertising inventory is managed — the concept of "watching" versus "listening." Unlike traditional JavaScript Listeners that await the firing of specific events, LIQWID VAL employs the notion of Watchers.

These Watchers serve as presets that vigilantly observe the geometry, position, and surface attributes of designated nodes within the DOM node tree of the HTML document. However, instead of responding to Events, Watchers focus on the context of the rendered content within the viewport of the user's browser.

By observing elements, styles, node structure patterns, scrolling behavior, and other conditions of specified nodes, Watchers identify optimal opportunities for ad insertion. These placements are meticulously positioned within the viewer's browser viewport, all while accommodating responsive layouts and dynamic interactive elements such as infinite-scrolling and lazy-loading.

Threefold Benefits of LIQWID VAL

LIQWID VAL delivers a trifecta of benefits that reshape the digital advertising landscape:

1. Uncompromising Quality: By eliminating the need for custom coding on the publisher's side, LIQWID VAL ensures an unparalleled level of quality for advertising inventory. This eradicates the potential for human error, mistakes, or subpar coding implementations. Both advertisers and publishers benefit from higher industry viewability standards.

2. Impenetrable Anti-Fraud Measures: LIQWID VAL's virtual inventory nature acts as a robust shield against invalid traffic (IVT). Even in the face of aggressive traffic growth techniques, bots are unable to generate this virtual inventory. It remains exclusive to actual users, safeguarding the authenticity and integrity of viewable impressions.

3. Limitless Creative Potential: A longstanding challenge in the advertising world has been coordinating varied ad formats across diverse publishers. LIQWID VAL artfully tackles this obstacle. While ad placements (inventory) can be tailored to each unique website, it enables uniform ad delivery across platforms, regardless of ad format intricacy. This liberates advertisers to embrace a rich spectrum of creative possibilities while guaranteeing a universal look, feel, and ad quality.

LIQWID VAL: Pioneering a New Era

In essence, LIQWID Viewable Advertising Library (VAL) stands as a game-changing solution that redefines advertising automation. By fusing cutting-edge technology with a visionary approach, LIQWID VAL empowers publishers to effortlessly manage their advertising inventory, enhance user experiences, and provide advertisers with a canvas of creative potential.

In a landscape that demands agility and innovation, LIQWID VAL emerges as a transformative force, catalyzing the evolution of digital advertising into a realm of precision, reliability, and limitless imagination. You cam learn more about LIQWID VAL Placement Parameters and Specification at

Empowering Users with LIQWID OS:

Digital Ad Interaction

Revolutionizing Digital Ad Interaction

n the fast-paced world of digital advertising, LIQWID OS offers a range of functionalities that aim to address some of the limitations specific to digital ads. By enabling users to clip (save), share, print, and log digital ads, LIQWID OS revolutionizes the way users interact with online advertisements.

Overcoming Refreshing and Rotating Ad Challenges
One of the challenges with digital ads is their constant refreshing and rotating nature. While this ensures variety, it also poses some drawbacks. Firstly, there is a possibility that an ad may never show again to the same user, even if they were interested in it. Secondly, there is no mechanism to find and keep specific ads that users may find worth saving, similar to how they clip print ads and coupons. Lastly, there is no option to rotate back to previously refreshed ads, leading to frustration when a user wants to revisit an ad they were just reading.

Programmatic Ads and Targeting:
Programmatic ads, which are primarily targeted to specific users, present their own set of challenges. Publishers find it impossible to identify ads in order to block unwanted ones, as ads targeted to different users are constantly changing. Additionally, the same ad can win bids in different SSPs (Supply-Side Platforms), but crucial information such as the source, price, and ad ID is hidden from regular users and only exists during the ad's lifetime on the page. The only way to share ads is through screenshots, which strip away interactivity and important details.

Retaining Interest: With ads constantly refreshing, there's a risk that users might miss out on an ad they were interested in. The LIQWID OS CLIP feature allowing users to save ads they want to revisit later. This feature ensures that ads retain their relevance even amidst the ever-changing digital landscape.

Preserving Valuable Content: Similar to how users clip print ads and coupons, LIQWID OS enables users to CLIP digital ads. No longer will users lose access to valuable content that caught their attention; instead, they can save and revisit these ads whenever they want.

Regaining Lost Content: LIQWID OS introduces the ability to rotate back refreshed ads. Ever experienced that frustrating moment when an interesting ad disappears after a refresh? With LIQWID OS, you can now rotate back and recover that content you were engaged with.

Functionality of LIQWID OS:
LIQWID OS introduces interactive buttons, which can be automatically included using VAL parameters below the ad: CLIP (SAVE), SHARE, PRINT, and LOG. If a user clips at least one ad, one more button, MY ADS, is also included. The design of these buttons can be customized using CSS.

When a user clicks on the CLIP button, the ad is saved on the publisher's domain. A modal window opens, displaying the ad and adding the MY ADS button, which allows users to access all clipped (saved) ads on the website. No login process or account is required, and users can remove clipped ads from the modal window at any time.

Clicking on the SHARE button opens a small input field to provide an email address. The ad is then sent as a unique URL to the provided email address. Shared ads have no expiration time and can always be accessed via the unique URL on the publisher's domain.

Printing digital ads has traditionally been challenging, often requiring screenshots. LIQWID OS introduces the PRINT button, which allows users to print specific ads. This feature enables advertisers to include practical elements like QR codes, barcodes, coupons, and phone numbers, extending the lifespan and usefulness of the ads, especially for local businesses.

For internal publishers, vendors, and SSPs, LIQWID OS offers the LOG feature. By including "?liqwid-log" in the URL of any page, users can activate the log button next to the SHARE button. Clicking on it logs in the browser console the object with all Prebid parameters for that winning bid. This feature simplifies the process of tracking bidding information for future reference.

Embracing All Ad Formats with Interactive Buttons
LIQWID OS shatters the boundaries of ad formats by introducing interactive buttons to a diverse range of ad types:

Display Ads: With LIQWID OS, static display ads transform into dynamic entities that users can CLIP, SHARE, PRINT, and LOG. Users can save appealing visuals, share engaging content, and print ads for later use.
Experience CLIP, SHARE, and PRINT Ad Features

Pagination for Native Ads: The innovative pagination feature allows users to effortlessly browse through an unlimited number of native ads without leaving the content page. This creates a seamless browsing experience, keeping users engaged without disrupting their content consumption.
Experience Native ads with Pagination

Benefits for Publishers, Advertisers, Users, Vendors, and SSPs:
LIQWID OS brings numerous benefits to various stakeholders in the digital advertising ecosystem.

For publishers, it allows users to save both local and programmatic ads, increasing their practicality and user-friendliness. This feature also encourages users to revisit the site, as CLIPped ads are saved on the publisher's domain, increasing engagement. Additionally, saved and shared ads are logged in the LIQWID system, providing optional reporting capabilities.

Advertisers benefit from extended ad lifespan and the ability to retain interactivity, ensuring that click-throughs are available at any time. Online ads now possess the same features as print and mail ads, allowing them to be clipped, shared, and printed later.

Users find value in being able to save ads for later viewing, especially when they are busy and unable to click on ads immediately. This feature is particularly helpful for local ads, retail, and services, providing practicality and convenience.

Vendors and SSPs benefit from simplified processes for blocking unwanted ads and fighting non-human traffic and fraud. Additionally, LIQWID OS facilitates easy ad sharing between publishers and their partners for various practical purposes such as previews, approvals, and blocking.

By enabling users to clip, share, print, and log digital ads, LIQWID OS enhances the practicality, user-friendliness, and lifespan of online advertisements. Publishers, advertisers, users, vendors, and SSPs all stand to benefit from this innovative solution.

Highlighted Benefits

For Vendors

Unleash Your Business Potential with the LIQWID OS - Grow Faster Than Ever Before!

igital advertising vendors face a key challenge when it comes to including their JavaScript tags and code in webpages. They need to ensure that their code is included in the specific part of the webpage code that renders the relevant content or in the Head section of the page. However, this poses a problem for publishers who are torn between maximizing their revenue opportunities by working with vendors and maintaining their SEO rating and page speed.

Adding more JavaScript tags to webpages unavoidably negatively impacts page speed and SEO, which is measured by tools like Google's PageSpeed and Lighthouse. Additionally, most widgets, native ads, social media integrations, and ad units are located below the fold when the page is loaded. This means that only a portion of the JavaScript tags loaded with each page request will actually result in those widgets being visible to users. As a result, page speed is consistently affected, but the benefits are only received on some screens and not others. We recognize that content is king and its performance benefits everyone in the industry, including vendors.

There are practical obstacles that hinder a vendor's business growth potential. Publishers often require technical implementation of the vendor's JavaScript tag/code in their content pages, which involves coding, testing, and time. Vendors have to wait for publishers to implement the code in the hopes that the monetization benefits will outweigh the publisher's investment of time and effort. However, implementing and managing JavaScript tags becomes increasingly complex as content becomes more sophisticated. Publishers need the flexibility to reposition vendor tags in the content when necessary. Due to the objective reality and complexity of moving parts on the publisher side, both parties lack managed control over the implementation. In many cases, publishers end up removing vendor tags because the effort required does not justify the material benefit of a single unit or widget compared to their overall business.

The LIQWID OS offers a solution for all these challenges through a common "plug-and-play" approach. Think of it like buying a printer in the past and struggling to install the driver on your computer. The frustration of technical obstacles creating a negative association with something that was supposed to be beneficial is all too familiar. Computer operating systems solved this problem by automatically installing most drivers when you plug in a new device. LIQWID OS applies the same principle to vendor tags and code. It guarantees the accuracy and quality of the implementation by including the vendor's tags and/or code only when all the content rendering processes are complete and when the specific part of the content is located or scrolled into view based on managed viewability criteria.

Moreover, LIQWID OS ensures that these placements are not served to SEO bots or pageSpeed tools. These placements can only start after the content rendering processes are complete, optimizing all the involved processes. On the practical side, publishers have the ultimate flexibility to modify the positioning of vendor widgets at any time, pause them, or schedule them based on Dayparting, URL targeting, key-value targeting, audience targeting, and custom condition targeting. All of this can be done without touching the code of their website, making it incredibly convenient for publishers.

If a vendor's implementation requires more complex technical integration or an API, the LIQWID team can accommodate those needs and dedicate engineering time to integrate it. Once integrated, the solution is available for all LIQWID-enabled publishers. Contact the LIQWID team to schedule your offering integration.

With LIQWID OS, vendors can create direct relationships with publishers and grow their business faster. Publishers are not limited by the number of JS tags they can include on their pages - in fact, they can remove all of them and significantly improve page speed and SEO optimization. The number of vendors they can work with is only limited by their own goals and objectives, offering unlimited potential.