Currently, with ad platforms like GAM, publishers are required to have knowledge of at least four programming languages - HTML, JavaScript, XML, and JSON - in order to properly implement and manage ads on their website. Publishers need to have or hire someone who has a certain level of technical knowledge and skills. This limits the variety of ad formats available on each individual website, as well as the level of quality, optimization, and targeting that can be achieved by each individual publisher.
The creativity of advertisers is also limited by the available inventory and the technical skills of the ad producers. Advertisers need to work within the constraints of the available inventory to create ads that are effective and engaging for their target audience. This may be a challenging task, especially for advertisers who are not familiar with the technical aspects of ad production.
However, with the implementation of LIQWID, publishers will no longer be required to touch the code of their website at all. LIQWID engine will handle all the technical aspects of advertising based on the highest industry standards, allowing publishers to focus on other important aspects of their content. We believe that this will not only save publishers time and money, but it will also improve the overall website's user experience for visitors, and guarantee quality of inventory on each website for advertisers.
The current advertising ecosystem is heavily reliant on standard ad sizes, which can limit creativity and options for inventory. LIQWID, on the other hand, enables advertisers to distribute ads based on placement logic, without being restricted by ad size. For example, with Adaptive Skins, the ad can automatically adapt to different screen sizes, allowing for a complete ad experience on any device. This opens up a whole new world of creative and inventory possibilities, giving advertisers more flexibility and publishers more revenue potential.
LIQWID OS operates solely on viewable ads, meaning that there is no viewability rate applied. This ensures that all ads served to any website's visitors are viewable, allowing for effective management of campaigns based on reach and frequency and GRPs (Gross Rating Points). This means that advertisers can set specific goals for their campaigns, such as reaching a certain percentage of the target audience or achieving a specific number of impressions per unique viewer, and then monitor and adjust their campaigns accordingly.
One key benefit of using LIQWID is that it allows to drastically increase the pallet of ad formats on the market without the need for coding. With LIQWID, publishers and advertisers can choose from a wide variety of high-impact ad formats that were simply not available previously.
LIQWID Viewable Advertising Library is designed to allow for sophisticated ad format placements which setting can be unique to each website. This means advertisers can create highly creative and visually appealing ads that will be tailor-made for each website's unique design on the fly, and distribute ads with high production value across many sites at scale programmatically.
With LIQWID OS, we aim to simplify the entire advertising process by providing all the necessary features and tools in one central dashboard. One of the key advantages of LIQWID OS is the ability to create sophisticated high-impact rich media ads automatically. This eliminates the need for manual coding and ensures a more streamlined ad creation process.
Furthermore, LIQWID OS provides viewable inventory analytics and forecasting. This empowers publishers and advertisers to make data-driven decisions.
By providing a centralized dashboard for all advertising processes, LIQWID OS simplifies negotiations and streamlines the buying and selling process. This means that publishers have more control over the ads that appear on their website, and can negotiate directly with advertisers to get the most value out of their advertising inventory. Advertisers, on the other hand, can communicate their needs and goals more effectively, resulting in more successful ad campaigns and higher ROI.
Overall, the implementation of LIQWID OS can create a more efficient and streamlined advertising process for both publishers and advertisers, leading to increased revenue and a better user experience for website visitors, while making digital advertising more effective and fun.
Ad Format-Based Delivery
Content-Centric Advertising
Expanding Display Technologies:
The advertising industry has witnessed significant advancements in display screen technologies over the past few decades. Ironically, these improvements have had unintended consequences on the advertising experience and effectiveness. For instance, the 468 x 60 banner ad, once a standard size for leaderboard positions, now occupies a mere 1.2% of the screen on HD or WUXGA monitors, compared to 17.2% when it debuted in 1994. Similarly, the newer banner ad size of 728 x 90, which started with 17.1% of the screen, has shrunk to just 2.8% of the viewable area. This drastic reduction in ad space relative to the total screen area hampers the impact of ads. (Download case study "Size Really Matters")
Challenges with Standard Ad Sizes:
The reliance on standard ad sizes poses limitations for advertisers and publishers alike. Ad creatives are constrained by the dimensions of these standardized boxes, often resulting in smaller ad placements that struggle to capture attention amidst the content. This diminishes the effectiveness of the ads and hinders their ability to make a significant impact.
The Value of Content-Centric Advertising:
In traditional media, ad footprints are typically defined relative to the available content dimension, ensuring a harmonious coexistence between advertising and content. TV, billboards, magazines, and newspapers use formats like "full-page" or "half-page" ads, maintaining a balanced ad-to-content ratio. This enhances the viewer's experience without disrupting their access to the content. However, this approach has been lacking in the digital advertising space.
Empowering Advertisers and Publishers with LIQWID:
LIQWID offers a revolutionary solution that enables advertisers to distribute ads and publishers to run them based on the Ad Format logic, without the restrictions imposed by ad size. LIQWID breaks free from the limitations of standard ad sizes by allowing ads of varying sizes to be displayed on different screens and content without compromising scalability. Advertisers no longer have to convince hundreds of publishers to customize their websites for each campaign. LIQWID automatically accommodates any custom ad format for each specific website, eliminating the need for coding or programming. This empowers agencies to create original and innovative ad formats that can be easily distributed at scale.
Unleash Creative Potential:
With LIQWID, the creative options are limitless. Advertisers can create their own ad formats or choose from a wide range of pre-implemented formats. If a publisher agrees to run a specific ad format, they can run it without any technical barriers. LIQWID facilitates seamless integration, ensuring that websites can accommodate any original creative ad format at any time. This unlocks new possibilities and propels digital advertising into an era of enhanced creativity and effectiveness.
Enjoy the Ad Format-Based Delivery:
It's time to reimagine digital advertising beyond the confines of standard ad sizes. LIQWID offers advertisers and publishers the opportunity to break free from limitations and bring forth a new era of content-centric advertising. By embracing Ad Format logic, the ecosystem can evolve to deliver ads that maximize impact, coexist harmoniously with content, and provide unparalleled value to all parties, publishers, advertisers, and viewers.
Viewable Inventory Analytics
LIQWID inventory analytics process can indeed run in the background without the need to run ads. This solution works with GAM and any other ad server units and leverage machine learning algorithms to analyze data from various processes involved in delivery of different ad formats, Display, Video, Native, custom High-impact implementations, third-party vendors and social-media widgets, and even in-email ads. With powerful analytics algorithms and cutting-edge data visualization tools, you can quickly and easily analyze your inventory performance, optimize your ad layouts, and stay on top of your revenue growth.
How it is different from Google Analytics?
Ad inventory-level analytics and webpage analytics like Google Analytics are two very different tools, with very different purposes. While webpage analytics look at the overall performance of a website, ad inventory-level analytics provide in-depth insights on a per-placement basis, allowing publishers to see exactly which placements are generating the most revenue, and which ones are underperforming. Additionally, understanding the available inventory and its location can help you optimize placement and pricing strategies.
How it is different from Ad Traking Pixels?
Tracking pixels embedded in ads provide Advertisers data on whether an ad was viewed or clicked, but they don't provide information for Publishers on the ad unit where the ad was placed. Ad inventory-level analytics, on the other hand, can provide more granular data on ad unit-level metrics, such as unique viewers, impressions, clicks, time in view, and estimate revenue based on an expected pricing. This can help publishers optimize their inventory and provide insights into audience behavior and preferences on different devices and placements on differnt sections and pages of the website.
In digital advertising, one ad placement can deliver more than one ad because ads are constantly rotating, refreshing, and have a range of parameters such as frequency caps, start and end dates, and more. As a result, inventory is represented by placements rather than individual ads themselves. With inventory-level analytics, publishers can gain a comprehensive understanding of the performance of each placement and make data-driven decisions that maximize the value of their inventory and increase their bottom line.
How it is different from Ad Verification?
Ad inventory-level analytics and ad verification tools like MOAT are also different from each other. Ad verification tools like MOAT assess whether an ad was viewed by a human or not, and whether it met basic quality standards such as viewability, brand safety, and fraud prevention. In contrast, ad inventory-level analytics provide publishers with a more comprehensive view of their inventory's performance, allowing them to identify which ad formats work best, which placements generate the most revenue, and which audience segments are most responsive to certain ads. Overall, ad inventory-level analytics can help publishers optimize their inventory, maximize revenue, and ensure a better user experience for their readers.
Digital advertising inventory analytics is the crucial tool you need to stay ahead of the competition in the fast-paced world of digital advertising. Whether you're a small blog looking to make a big impact or a seasoned publisher seeking to maximize your yield potential, LIQWID Inventory Analytics is the ultimate solution you need to succeed.
Website's SEO Ranking
via Transitioning to Dynamic Viewable-Only Ad Inventory
That's interesting. How LIQWID can help with SEO?
LIQWID tag does not start the ad delivery process until the page load process is complete, which provides several benefits. By allowing the website to load fully before loading any ads, it leads to faster page load times and better user experience. Additionally, by preventing ads from being loaded until the page is fully loaded, it helps with preventing invalid traffic (IVT) and enables for ultimate viewability.
1. Improved website speed
Faster loading times can improve user experience, reduce bounce rates, and boost search engine rankings.
2. Mobile optimization
With more users accessing the internet through mobile devices, it's essential for websites to be mobile-friendly and completely eliminnate latency associated with ads.
3. SEO Optimization
Improve a website's Search Engine Ranking by removing all Script Tags related to ad delivery, including Google GPT tag, from the Head section, and removing all JavaScript code involved in ad delivery from the Body of the webpages.
By integrating GAM inventory within LIQWID dynamic placements, there have been reports of significant improvement, with PageSpeed rating often increasing by 20+ points.
Does this implementation makes all GAM inventory viewable-only?
Yes, that's correct. LIQWID allows for the dynamic insertion of GAM ad units into the viewport for each individual user. This means that all placements set as dynamic GAM units can adapt to each user's device, screen size, and browsing behavior, resulting in a better user experience and higher engagement levels. This can be an improvement over hardcoded GAM inventory, which may not be as flexible or adaptable to different devices and screen sizes based on how it is codded by each publishers' tech team. Additionally, LIQWID's dynamic ad placements can potentially improve the overall effectiveness of the publisher's ad inventory, leading to increased return on investment (ROI) and revenue for the publisher.
Then what viewability rating I can expect with the transition to dynamic inventory?
The viewability rate, as per Google Active View, is the ratio between the number of ads that were in view and the number of total ads that were loaded but not viewable.
With dynamic ad inventory, the ads are only inserted into the viewport if they are viewable, which means that all of the ads that are inserted will have 100% viewability ratio. This is because the ads are only loaded when they are in a viewable position on the screen regardless of their position on the webpage, which ensures that they are actually seen by the user. In this case, the viewability rating becomes obsolete as all ads are only delivered when they are viewable.
By ensuring that ads are only delivered when they can be viewable, LIQWID OS helps eliminate below the fold ads entirely. This can be particularly beneficial for publishers, as they can price all ads at a premium as they all are "above the fold" and also monetize the below the fold content using "above the fold" ad pricing. Additionally, this can help improve the user experience as ads will not be placed in areas that are less likely to be seen by users.
Overall, using a defer tag like LIQWID can be a smart choice for publishers who prioritize website performance and user experience.
Viewable Inventory Forecast
Unlocking Enhanced Advertising Strategies
Traditionally, one of the hurdles digital publishers face is the need to run actual ads to generate reports for viewable inventory forecasting. This situation often resembles the age-old "egg and chicken" paradox – determining the available viewable impressions for specific ad units on designated sections or pages becomes a puzzle, requiring actual campaigns to be executed first. However, this raises the conundrum of needing to know how many viewable impressions are available for sale for a specific unit during a given time period.
LIQWID OS transforms this challenge into a streamlined process. Through its advanced forecasting capabilities, publishers can now project the viewable impressions opportunities without the necessity of running active campaigns. The Forecast mode operates virtually, simulating the processes as if real ads were running. This provides precise insights into the number of viewable impressions, unique users (reach), frequency, and in-view time for each placement.
Crucially, LIQWID OS bridges the gap between tracking ads at the ad level and monitoring the performance of specific units or placements. With traditional methods, aggregate data fails to account for the individuality of placements and their distinct scheduling, frequency caps, and hourly and daily limits. LIQWID Forecast tackles these complexities on the inventory level, delivering accurate answers to a fundamental question: How many viewable impressions are available for a specific unit, both for publishers to sell and advertisers to buy, during a specified future timeframe?
Moreover, LIQWID Forecast brings clarity to the often intricate world of programmatic advertising. While ads are primarily targeted to users, gauging the exact number of viewable impressions available for purchase at any given moment remains a challenge. LIQWID OS takes a proactive stance, offering publishers and advertisers a strategic advantage by providing a reliable projection of viewable inventory. It effectively transforms the question of availability into a straightforward answer, enabling publishers to optimize their sales strategy and advertisers to make informed purchasing decisions.
In a landscape where precision matters, LIQWID Forecast emerges as a game-changer, empowering digital publishers with the ability to foresee their viewable inventory's potential. With this innovative solution, LIQWID OS paves the way for a new era of data-driven decision-making in digital advertising.
Viewable Inventory Library (VAL)
Elevating Advertising Automation with Precision and Creativity
The Unique Concept of LIQWID VAL
At the heart of LIQWID VAL lies a unique concept that transforms the way advertising inventory is managed — the concept of "watching" versus "listening." Unlike traditional JavaScript Listeners that await the firing of specific events, LIQWID VAL employs the notion of Watchers.
These Watchers serve as presets that vigilantly observe the geometry, position, and surface attributes of designated nodes within the DOM node tree of the HTML document. However, instead of responding to Events, Watchers focus on the context of the rendered content within the viewport of the user's browser.
By observing elements, styles, node structure patterns, scrolling behavior, and other conditions of specified nodes, Watchers identify optimal opportunities for ad insertion. These placements are meticulously positioned within the viewer's browser viewport, all while accommodating responsive layouts and dynamic interactive elements such as infinite-scrolling and lazy-loading.
Threefold Benefits of LIQWID VAL
LIQWID VAL delivers a trifecta of benefits that reshape the digital advertising landscape:
1. Uncompromising Quality: By eliminating the need for custom coding on the publisher's side, LIQWID VAL ensures an unparalleled level of quality for advertising inventory. This eradicates the potential for human error, mistakes, or subpar coding implementations. Both advertisers and publishers benefit from higher industry viewability standards.
2. Impenetrable Anti-Fraud Measures: LIQWID VAL's virtual inventory nature acts as a robust shield against invalid traffic (IVT). Even in the face of aggressive traffic growth techniques, bots are unable to generate this virtual inventory. It remains exclusive to actual users, safeguarding the authenticity and integrity of viewable impressions.
3. Limitless Creative Potential: A longstanding challenge in the advertising world has been coordinating varied ad formats across diverse publishers. LIQWID VAL artfully tackles this obstacle. While ad placements (inventory) can be tailored to each unique website, it enables uniform ad delivery across platforms, regardless of ad format intricacy. This liberates advertisers to embrace a rich spectrum of creative possibilities while guaranteeing a universal look, feel, and ad quality.
LIQWID VAL: Pioneering a New Era
In essence, LIQWID Viewable Advertising Library (VAL) stands as a game-changing solution that redefines advertising automation. By fusing cutting-edge technology with a visionary approach, LIQWID VAL empowers publishers to effortlessly manage their advertising inventory, enhance user experiences, and provide advertisers with a canvas of creative potential.
In a landscape that demands agility and innovation, LIQWID VAL emerges as a transformative force, catalyzing the evolution of digital advertising into a realm of precision, reliability, and limitless imagination. You cam learn more about LIQWID VAL Placement Parameters and Specification at liqwid.tech
For Your Inspiration: 10 Ways to Craft Captivating Video Ad Formats, instantly.
- "Full Page" Magazine-style
The "Full-Page" ad format offers a captivating experience reminiscent of a magazine layout. On desktop platforms, this dynamic format intelligently adjusts, seamlessly shifting the page left or right to unveil an expansive canvas for the advertisement to unfold. Whether accessed from desktops, tablets, or mobile devices, the ad format adeptly adapts to varying screen sizes, optimizing the available space for an immersive creative presentation that seamlessly integrates with the content.
- Video Peel
- Targeted Outstream Placements
Outstream targeted to a specific location on the webpage with a specific text, node, or node structure/pattern (National News section in this case)
- Video Leaderboard
- From Scrollable Start to Fixed Position Video Outstream (in-rail draggable)
The video begins in a compact, scrollable format within the right rail and seamlessly transitions to a fixed position just below the navigation bar. It then further adjusts its placement within the article, moving above the second chapter.
- Webmercial
Video Interstitial-Like Format that can be scheduled to play after a designated time on the page or as a Poststitial.
- Image Preroll (Midroll)
Video Image Preroll is a dynamic placement that enables monetization of specific images on the page, similar to video, by employing the concept of prerolls and midrolls (displaying ads after a designated time in view).
- Player-agnostic Video Placement
Player-agnostic Preroll and (Midroll) enables the monetization of video content across a wide range of market players.
- Always In-View Video
Always In-View Video Outstream represents the prevalent video format with Satellite (overlay) placement. The video initiates prior to a specified chapter, paragraph, or specific section scrolling into view. It then hovers in a controlled position on the screen and can also be interactively dragged.
- Hybrid Playlist
Hybrid Playlist Placement allows to create a playlist with videos utilising differnt market players. For example it can be managed in YouTube (in this example) or in LIQWID and can be monetized programmatically and using direct ads.
Digital Ad Interaction
Revolutionizing Digital Ad Interaction
Overcoming Refreshing and Rotating Ad Challenges
One of the challenges with digital ads is their constant refreshing and rotating nature. While this ensures variety, it also poses some drawbacks. Firstly, there is a possibility that an ad may never show again to the same user, even if they were interested in it. Secondly, there is no mechanism to find and keep specific ads that users may find worth saving, similar to how they clip print ads and coupons. Lastly, there is no option to rotate back to previously refreshed ads, leading to frustration when a user wants to revisit an ad they were just reading.
Programmatic Ads and Targeting:
Programmatic ads, which are primarily targeted to specific users, present their own set of challenges. Publishers find it impossible to identify ads in order to block unwanted ones, as ads targeted to different users are constantly changing. Additionally, the same ad can win bids in different SSPs (Supply-Side Platforms), but crucial information such as the source, price, and ad ID is hidden from regular users and only exists during the ad's lifetime on the page. The only way to share ads is through screenshots, which strip away interactivity and important details.
Retaining Interest: With ads constantly refreshing, there's a risk that users might miss out on an ad they were interested in. The LIQWID OS CLIP feature allowing users to save ads they want to revisit later. This feature ensures that ads retain their relevance even amidst the ever-changing digital landscape.
Preserving Valuable Content: Similar to how users clip print ads and coupons, LIQWID OS enables users to CLIP digital ads. No longer will users lose access to valuable content that caught their attention; instead, they can save and revisit these ads whenever they want.
Regaining Lost Content: LIQWID OS introduces the ability to rotate back refreshed ads. Ever experienced that frustrating moment when an interesting ad disappears after a refresh? With LIQWID OS, you can now rotate back and recover that content you were engaged with.
Functionality of LIQWID OS:
LIQWID OS introduces interactive buttons, which can be automatically included using VAL parameters below the ad: CLIP (SAVE), SHARE, PRINT, and LOG. If a user clips at least one ad, one more button, MY ADS, is also included. The design of these buttons can be customized using CSS.
CLIP (SAVE) AD: When a user clicks on the CLIP button, the ad is saved on the publisher's domain. A modal window opens, displaying the ad and adding the MY ADS button, which allows users to access all clipped (saved) ads on the website. No login process or account is required, and users can remove clipped ads from the modal window at any time.
SHARE AD:
Clicking on the SHARE button opens a small input field to provide an email address. The ad is then sent as a unique URL to the provided email address. Shared ads have no expiration time and can always be accessed via the unique URL on the publisher's domain.
PRINT AD:
Printing digital ads has traditionally been challenging, often requiring screenshots. LIQWID OS introduces the PRINT button, which allows users to print specific ads. This feature enables advertisers to include practical elements like QR codes, barcodes, coupons, and phone numbers, extending the lifespan and usefulness of the ads, especially for local businesses.
LOG AD:
For internal publishers, vendors, and SSPs, LIQWID OS offers the LOG feature. By including "?liqwid-log" in the URL of any page, users can activate the log button next to the SHARE button. Clicking on it logs in the browser console the object with all Prebid parameters for that winning bid. This feature simplifies the process of tracking bidding information for future reference.
Embracing All Ad Formats with Interactive Buttons
LIQWID OS shatters the boundaries of ad formats by introducing interactive buttons to a diverse range of ad types:
Display Ads: With LIQWID OS, static display ads transform into dynamic entities that users can CLIP, SHARE, PRINT, and LOG. Users can save appealing visuals, share engaging content, and print ads for later use.
See Display Example
Video Ads: Video ads gain new dimensions as users can now interact with them beyond the fleeting seconds of playtime. The power to CLIP and SHARE video ads opens doors for immersive storytelling and extended engagement.
See Video Example
Native Ads: LIQWID OS enriches the experience of native ads with an innovative pagination feature. Users can seamlessly navigate through an unlimited number of native ads without leaving the content page. This enhances user retention, ensuring they engage with a plethora of native content.
See Native Example
Contextual Ads: Contextual ads, carefully tailored to users' interests, become even more engaging with LIQWID OS. The ability to save and share contextual ads ensures that relevant content is always at the user's fingertips.
See Contextual Ad Example
Pagination for Native Ads: The innovative pagination feature allows users to effortlessly browse through an unlimited number of native ads without leaving the content page. This creates a seamless browsing experience, keeping users engaged without disrupting their content consumption.
Experience Native ads with Pagination
Benefits for Publishers, Advertisers, Users, Vendors, and SSPs:
LIQWID OS brings numerous benefits to various stakeholders in the digital advertising ecosystem.
For publishers, it allows users to save both local and programmatic ads, increasing their practicality and user-friendliness. This feature also encourages users to revisit the site, as CLIPped ads are saved on the publisher's domain, increasing engagement. Additionally, saved and shared ads are logged in the LIQWID system, providing optional reporting capabilities.
Advertisers benefit from extended ad lifespan and the ability to retain interactivity, ensuring that click-throughs are available at any time. Online ads now possess the same features as print and mail ads, allowing them to be clipped, shared, and printed later.
Users find value in being able to save ads for later viewing, especially when they are busy and unable to click on ads immediately. This feature is particularly helpful for local ads, retail, and services, providing practicality and convenience.
Vendors and SSPs benefit from simplified processes for blocking unwanted ads and fighting non-human traffic and fraud. Additionally, LIQWID OS facilitates easy ad sharing between publishers and their partners for various practical purposes such as previews, approvals, and blocking.
By enabling users to clip, share, print, and log digital ads, LIQWID OS enhances the practicality, user-friendliness, and lifespan of online advertisements. Publishers, advertisers, users, vendors, and SSPs all stand to benefit from this innovative solution.
For Vendors
Unleash Your Business Potential with the LIQWID OS - Grow Faster Than Ever Before!
Adding more JavaScript tags to webpages unavoidably negatively impacts page speed and SEO, which is measured by tools like Google's PageSpeed and Lighthouse. Additionally, most widgets, native ads, social media integrations, and ad units are located below the fold when the page is loaded. This means that only a portion of the JavaScript tags loaded with each page request will actually result in those widgets being visible to users. As a result, page speed is consistently affected, but the benefits are only received on some screens and not others. We recognize that content is king and its performance benefits everyone in the industry, including vendors.
There are practical obstacles that hinder a vendor's business growth potential. Publishers often require technical implementation of the vendor's JavaScript tag/code in their content pages, which involves coding, testing, and time. Vendors have to wait for publishers to implement the code in the hopes that the monetization benefits will outweigh the publisher's investment of time and effort. However, implementing and managing JavaScript tags becomes increasingly complex as content becomes more sophisticated. Publishers need the flexibility to reposition vendor tags in the content when necessary. Due to the objective reality and complexity of moving parts on the publisher side, both parties lack managed control over the implementation. In many cases, publishers end up removing vendor tags because the effort required does not justify the material benefit of a single unit or widget compared to their overall business.
The LIQWID OS offers a solution for all these challenges through a common "plug-and-play" approach. Think of it like buying a printer in the past and struggling to install the driver on your computer. The frustration of technical obstacles creating a negative association with something that was supposed to be beneficial is all too familiar. Computer operating systems solved this problem by automatically installing most drivers when you plug in a new device. LIQWID OS applies the same principle to vendor tags and code. It guarantees the accuracy and quality of the implementation by including the vendor's tags and/or code only when all the content rendering processes are complete and when the specific part of the content is located or scrolled into view based on managed viewability criteria.
Moreover, LIQWID OS ensures that these placements are not served to SEO bots or pageSpeed tools. These placements can only start after the content rendering processes are complete, optimizing all the involved processes. On the practical side, publishers have the ultimate flexibility to modify the positioning of vendor widgets at any time, pause them, or schedule them based on Dayparting, URL targeting, key-value targeting, audience targeting, and custom condition targeting. All of this can be done without touching the code of their website, making it incredibly convenient for publishers.
If a vendor's implementation requires more complex technical integration or an API, the LIQWID team can accommodate those needs and dedicate engineering time to integrate it. Once integrated, the solution is available for all LIQWID-enabled publishers. Contact the LIQWID team to schedule your offering integration.
With LIQWID OS, vendors can create direct relationships with publishers and grow their business faster. Publishers are not limited by the number of JS tags they can include on their pages - in fact, they can remove all of them and significantly improve page speed and SEO optimization. The number of vendors they can work with is only limited by their own goals and objectives, offering unlimited potential.
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- Rich-media Peel (with Video)
Creative can be set to a custom size relative to the user's screen dimensions and include HTML5 media or Video in both parts of the ad.
- Responsive Pencil
Creative can comprise of a single media file or a mix joining two or more creative elements together into a single unit using images, HTML5 and Video.
- Full Page Adaptive Ad (with Video)
A Magazine-like "full page" ad experience created by automatically shifting the content page to the Left side. This format allows for more viewable inventory available on the market of screens as it combines space width from both sides to a single space and a single creative.
- Hi-imact Video Leaderboard
Cross-screens responsive Video ad for Programmatic and Direct campaigns fits the width of the content page.
- Rich-media Sponsored Combo
A responsive Leaderboard in combination with Interstitial and Adaptive Skins synchronized to be delivered via a single ad request.
- Webmercial
Responsive cross-devices video ad shows after second click (page) and is essentially a TV commercial.
- Aside Expandable
Responsive banner running outside of the content page when the empty space is available to fit its initial dimensions (for example 160px width.)
- Always-in-view Outstream
This Video initially starts playing when scrolled in view within the article and then it floats to the right rail in a fixed or static position based on the content page scrolling position. The satellite player is draggable, so the user can reposition it to a convenient location on the screen.
- Hybrid-media Playlist
A highly customizable Playlist Placement can combine different video players and media assets (streaming links, VAST/VPAID tags, YouTube video, HTML5 content, Images, and third-party video players) that allows to utilize the user's provided and advertising content in a single module.
- Premium-Viewability Display
Resize the browser and scroll the page to experience in real time the dynamic viewable inventory creation process in a complex original design.