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The Digital Advertising Operating System
Think of LIQWID OS as an advertising operating system, much like how computer operating systems like MS DOS and Windows changed the way people interacted with computers. Before these operating systems, only people who knew programming could benefit from computers. But with emerging operating systems, everyone could benefit from using computers, without needing knowledge of a programming language. In a similar fashion, LIQWID OS will change the way people use digital advertising.

Currently, with ad platforms like GAM, publishers are required to have knowledge of at least four programming languages - HTML, JavaScript, XML, and JSON - in order to properly implement and manage ads on their website. Publishers need to have or hire someone who has a certain level of technical knowledge and skills. This limits the variety of ad formats available on each individual website, as well as the level of quality, optimization, and targeting that can be achieved by each individual publisher.

The creativity of advertisers is also limited by the available inventory and the technical skills of the ad producers. Advertisers need to work within the constraints of the available inventory to create ads that are effective and engaging for their target audience. This may be a challenging task, especially for advertisers who are not familiar with the technical aspects of ad production.

However, with the implementation of LIQWID, publishers will no longer be required to touch the code of their website at all. LIQWID engine will handle all the technical aspects of advertising based on the highest industry standards, allowing publishers to focus on other important aspects of their content. We believe that this will not only save publishers time and money, but it will also improve the overall website's user experience for visitors, and guarantee quality of inventory on each website for advertisers.

The current advertising ecosystem is heavily reliant on standard ad sizes, which can limit creativity and options for inventory. LIQWID, on the other hand, enables advertisers to distribute ads based on placement logic, without being restricted by ad size. For example, with Adaptive Skins, the ad can automatically adapt to different screen sizes, allowing for a complete ad experience on any device. This opens up a whole new world of creative and inventory possibilities, giving advertisers more flexibility and publishers more revenue potential.

LIQWID OS operates solely on viewable ads, meaning that there is no viewability rate applied. This ensures that all ads served to any website's visitors are viewable, allowing for effective management of campaigns based on reach and frequency and GRPs (Gross Rating Points). This means that advertisers can set specific goals for their campaigns, such as reaching a certain percentage of the target audience or achieving a specific number of impressions per unique viewer, and then monitor and adjust their campaigns accordingly.
One key benefit of using LIQWID is that it allows to drastically increase the pallet of ad formats on the market without the need for coding. With LIQWID, publishers and advertisers can choose from a wide variety of high-impact ad formats that were simply not available previously.

LIQWID Viewable Advertising Library is designed to allow for sophisticated ad format placements which setting can be unique to each website. This means advertisers can create highly creative and visually appealing ads that will be tailor-made for each website's unique design on the fly, and distribute ads with high production value across many sites at scale programmatically.

With LIQWID OS, we aim to simplify the entire advertising process by providing all the necessary features and tools in one central dashboard. One of the key advantages of LIQWID OS is the ability to create sophisticated high-impact rich media ads automatically. This eliminates the need for manual coding and ensures a more streamlined ad creation process.

Furthermore, LIQWID OS provides viewable inventory analytics and forecasting. This empowers publishers and advertisers to make data-driven decisions.

By providing a centralized dashboard for all advertising processes, LIQWID OS simplifies negotiations and streamlines the buying and selling process. This means that publishers have more control over the ads that appear on their website, and can negotiate directly with advertisers to get the most value out of their advertising inventory. Advertisers, on the other hand, can communicate their needs and goals more effectively, resulting in more successful ad campaigns and higher ROI.

Overall, the implementation of LIQWID OS can create a more efficient and streamlined advertising process for both publishers and advertisers, leading to increased revenue and a better user experience for website visitors, while making digital advertising more effective and fun.

Highlighted benefits for publishers
Viewable Ad Inventory Analytics
Publishers can gain invaluable insights into their advertising inventory through detailed analytics that reveal which ad placements/units on which website sections or pages generate the most revenue.

LIQWID inventory analytics process can indeed run in the background without the need to run ads. This solution works with GAM and any other ad server units and leverage machine learning algorithms to analyze data from various processes involved in delivery of different ad formats, Display, Video, Native, custom High-impact implementations, third-party vendors and social-media widgets, and even in-email ads. With powerful analytics algorithms and cutting-edge data visualization tools, you can quickly and easily analyze your inventory performance, optimize your ad layouts, and stay on top of your revenue growth.

How it is different from Google Analytics?
Ad inventory-level analytics and webpage analytics like Google Analytics are two very different tools, with very different purposes. While webpage analytics look at the overall performance of a website, ad inventory-level analytics provide in-depth insights on a per-placement basis, allowing publishers to see exactly which placements are generating the most revenue, and which ones are underperforming. Additionally, understanding the available inventory and its location can help you optimize placement and pricing strategies.

How it is different from Ad Traking Pixels?
Tracking pixels embedded in ads provide Advertisers data on whether an ad was viewed or clicked, but they don't provide information for Publishers on the ad unit where the ad was placed. Ad inventory-level analytics, on the other hand, can provide more granular data on ad unit-level metrics, such as unique viewers, impressions, clicks, time in view, and estimate revenue based on an expected pricing. This can help publishers optimize their inventory and provide insights into audience behavior and preferences on different devices and placements on differnt sections and pages of the website.

In digital advertising, one ad placement can deliver more than one ad because ads are constantly rotating, refreshing, and have a range of parameters such as frequency caps, start and end dates, and more. As a result, inventory is represented by placements rather than individual ads themselves. With inventory-level analytics, publishers can gain a comprehensive understanding of the performance of each placement and make data-driven decisions that maximize the value of their inventory and increase their bottom line.

How it is different from Ad Verification?
Ad inventory-level analytics and ad verification tools like MOAT are also different from each other. Ad verification tools like MOAT assess whether an ad was viewed by a human or not, and whether it met basic quality standards such as viewability, brand safety, and fraud prevention. In contrast, ad inventory-level analytics provide publishers with a more comprehensive view of their inventory's performance, allowing them to identify which ad formats work best, which placements generate the most revenue, and which audience segments are most responsive to certain ads. Overall, ad inventory-level analytics can help publishers optimize their inventory, maximize revenue, and ensure a better user experience for their readers.

As you obtain viewable-only inventory data, you can now create a Media Kit based on that data, showcasing the value of your inventory to potential advertisers, sell and run campaigns based on 100% viewability KPI.

Digital advertising inventory analytics is the crucial tool you need to stay ahead of the competition in the fast-paced world of digital advertising. Whether you're a small blog looking to make a big impact or a seasoned publisher seeking to maximize your yield potential, LIQWID Inventory Analytics is the ultimate solution you need to succeed.

Positive byproduct
Website's SEO
via Transitioning to Dynamic Viewable-Only Ad Inventory
PageSpeed is a key factor in determining a website's Search Engine Ranking. Pages that load more quickly tend to rank higher in search engines than slower-loading pages. This is because search engines prioritize websites that provide a good user experience, and fast page load times are an important aspect of this. Poor PageSpeed can also lead to a high bounce rate, meaning users leave your site before it ever renders. Improving your PageSpeed rating can lead to better user experience, higher engagement from visitors and better conversion rate, which are also factors that can positively impact your SEO.

That's interesting. How LIQWID can help with SEO?
LIQWID tag does not start the ad delivery process until the page load process is complete, which provides several benefits. By allowing the website to load fully before loading any ads, it leads to faster page load times and better user experience. Additionally, by preventing ads from being loaded until the page is fully loaded, it helps with preventing invalid traffic (IVT) and enables for ultimate viewability.

1. Improved website speed
Faster loading times can improve user experience, reduce bounce rates, and boost search engine rankings.
2. Mobile optimization
With more users accessing the internet through mobile devices, it's essential for websites to be mobile-friendly and completely eliminnate latency associated with ads.
4. SEO
Improve a website's Search Engine Ranking by removing all Script Tags related to ad delivery, including Google GPT tag, from the Head section, and removing all JavaScript code involved in ad delivery from the Body of the webpages.

By integrating GAM inventory within LIQWID dynamic placements, there have been reports of significant improvement, with PageSpeed rating often increasing by 20+ points.

Does this implementation makes all GAM inventory viewable-only?
Yes, that's correct. LIQWID allows for the dynamic insertion of GAM ad units into the viewport for each individual user. This means that all placements set as dynamic GAM units can adapt to each user's device, screen size, and browsing behavior, resulting in a better user experience and higher engagement levels. This can be an improvement over hardcoded GAM inventory, which may not be as flexible or adaptable to different devices and screen sizes based on how it is codded by each publishers' tech team. Additionally, LIQWID's dynamic ad placements can potentially improve the overall effectiveness of the publisher's ad inventory, leading to increased return on investment (ROI) and revenue for the publisher.

Then what viewability rating I can expect with the transition to dynamic inventory?
The viewability rate, as per Google Active View, is the ratio between the number of ads that were in view and the number of total ads that were loaded but not viewable. With dynamic ad inventory, the ads are only inserted into the viewport if they are viewable, which means that all of the ads that are inserted will have 100% viewability ratio. This is because the ads are only loaded when they are in a viewable position on the screen regardless of their position on the webpage, which ensures that they are actually seen by the user. In this case, the viewability rating becomes obsolete as all ads are only delivered when they are viewable.

By ensuring that ads are only delivered when they can be viewable, LIQWID OS helps eliminate below the fold ads entirely. This can be particularly beneficial for publishers, as they can price all ads at a premium as they all are "above the fold" and also monetize the below the fold content using "above the fold" ad pricing. Additionally, this can help improve the user experience as ads will not be placed in areas that are less likely to be seen by users.

Overall, using a defer tag like LIQWID can be a smart choice for publishers who prioritize website performance and user experience.