He is the creator of the World's first Webmercial (1999), inventor of Rich Media Optimization Technique, a hybrid of creative and technological tricks, which in 1999 allowed for instant streaming of rich media with no download time, even over slow modems.
His developments have enabled some products to work on other mediums such as television and print, and be instantly updateable online. One of such product, the Integral Spot, enabled in 2001 to update pricing in commercials using online database, and that instantly updated creative for the online ads, print and TV broadcast quality.
Nikolai received numerous international awards in recognition of the most creative web designers worldwide and his achievements in technology and innovations, including the World Best Website (1999), UTAH Innovation Award (2011), and nomination for Edison Awards in 2012. He also has been elected member of the panel of judges for International Web Page Award, New York Festival, and The Internet Advertising Competition (IAC) Awards by the Web Marketing Association (WMA).
Nikolai is the inventor of FSDC (2001), a client-side reporting technology that sparked up the concept of viewability. Eight years later (2009) he brought the first Viewable Impression metric technology through the audit and accreditation by the Media Rating Council (MRC), being acclaimed as the Father of Viewable Impression.
LIQWID® Adaptive advertising format and Viewable Advertising Library for a complete automation of advertising inventory technology were developed by LeftsnRights to bring Internet advertising back to its basic principle. By blending the best of traditional advertising methods with new Internet technologies, we provide products and services that redefine the interactive digital advertising experience. In line with this vision, we introduced a series of products built based on our proprietary LIQWID Ad Technology® between 2010 and 2018.
Today, LIQWID provides an array of patented, technological solutions enabling digital publishers for incremental high-value revenue, without the use of traditional [Google's DFP] ad slots, by monetizing space that is below the fold, otherwise empty or outside the content easily and effectively without no technical expertise required.
The LIQWID Automated Advertising Inventory patented technology enables market to sell, buy, and run [managed] only viewable ads. LIQWID's all-in-one tag advertising engine inserts display, skins, video, and adaptive ads into the viewport of the viewers' browser on the fly programmatically, creating new, premium inventory for guaranteed and non-guaranteed programmatic and direct [manual] buys.
LIQWID's Demand Manager Solution provides unique and practical tools for analysis and implementation of effective pricing strategy and multiple revenue source optimization, designed to maximize the revenue potential for publishers while providing more reliable and scalable [fold-less] capabilities.