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Expanding Display Technologies:
The advertising industry has witnessed significant advancements in display screen technologies over the past few decades. Ironically, these improvements have had unintended consequences on the advertising experience and effectiveness. For instance, the 468 x 60 banner ad, once a standard size for leaderboard positions, now occupies a mere 1.2% of the screen on HD or WUXGA monitors, compared to 17.2% when it debuted in 1994. Similarly, the newer banner ad size of 728 x 90, which started with 17.1% of the screen, has shrunk to just 2.8% of the viewable area. This drastic reduction in ad space relative to the total screen area hampers the impact of ads. (Download case study "Size Really Matters")
Challenges with Standard Ad Sizes:
The reliance on standard ad sizes poses limitations for advertisers and publishers alike. Ad creatives are constrained by the dimensions of these standardized boxes, often resulting in smaller ad placements that struggle to capture attention amidst the content. This diminishes the effectiveness of the ads and hinders their ability to make a significant impact.
The Value of Content-Centric Advertising:
In traditional media, ad footprints are typically defined relative to the available content dimension, ensuring a harmonious coexistence between advertising and content. TV, billboards, magazines, and newspapers use formats like "full-page" or "half-page" ads, maintaining a balanced ad-to-content ratio. This enhances the viewer's experience without disrupting their access to the content. However, this approach has been lacking in the digital advertising space.
Empowering Advertisers and Publishers with LIQWID:
LIQWID offers a revolutionary solution that enables advertisers to distribute ads and publishers to run them based on the Ad Format logic, without the restrictions imposed by ad size. LIQWID breaks free from the limitations of standard ad sizes by allowing ads of varying sizes to be displayed on different screens and content without compromising scalability. Advertisers no longer have to convince hundreds of publishers to customize their websites for each campaign. LIQWID automatically accommodates any custom ad format for each specific website, eliminating the need for coding or programming. This empowers agencies to create original and innovative ad formats that can be easily distributed at scale.
Unleash Creative Potential:
With LIQWID, the creative options are limitless. Advertisers can create their own ad formats or choose from a wide range of pre-implemented formats. If a publisher agrees to run a specific ad format, they can run it without any technical barriers. LIQWID facilitates seamless integration, ensuring that websites can accommodate any original creative ad format at any time. This unlocks new possibilities and propels digital advertising into an era of enhanced creativity and effectiveness.
Enjoy the Ad Format-Based Delivery:
It's time to reimagine digital advertising beyond the confines of standard ad sizes. LIQWID offers advertisers and publishers the opportunity to break free from limitations and bring forth a new era of content-centric advertising. By embracing Ad Format logic, the ecosystem can evolve to deliver ads that maximize impact, coexist harmoniously with content, and provide unparalleled value to all parties, publishers, advertisers, and viewers.
A Webmercial is akin to a TV commercial-style format that seamlessly adapts to all devices, supporting rich media and video content.
Imagine delivering an ad experience reminiscent of flipping through a glossy magazine. Our Magazine-style Full Page Adaptive Ad does just that. This format automatically shifts the content page to the left or right side or down, creating a captivating, full-page (or half page with two ads) ad experience. This allows you to buy and sell high-production value creative ads, regardless of their size or screen dimensions, similar to traditional print.
The Rich-media Peel is another dynamic format that allows you to captivate your audience. What sets it apart is its adaptability to the user's screen dimensions. Here's why you should consider it.
Expandable ad formats provide versatility by allowing the use of a single image creative or a two-part rich-media format (HTML5 in combination with video). The placement automatically determines the optimal settings to accommodate the size for both the initial and expandable parts.
Looking for a cross-screens responsive HTML5 or video ad that makes a significant impact? LIQWID Hi-impacts Rich-media or Video Leaderboard is the answer. This format is designed for programmatic and direct campaigns and seamlessly fits the width of the content page or screen.
The LIQWID Adapted Ad format enables the delivery of ads based on the available space outside the content page, delivering Skins and Background adsd based on a managed viewability. The LIQWID engine dynamically assembles the ad creative from the user-uploaded elements, ensuring a complete ad experience on any screen, regardless of the ad dimensions.
The ads can be strategically timed and synchronized to show on a specific webpage or in a coordinated manner, maximizing the impact of the advertising campaign. A single ad can automatically pull a combination of ads in various formats. These formats are automatically chosen based on the device screen size and other custom conditions.
The Product Catalog can be leveraged programmatically through PPC/PPA models, customized as an interactive website widget, or utilized as Native or Classifieds. This versatile tool allows users to effortlessly discover, clip, and share links to a vast array of products from leading online retailers.
LIQWID enables the synchronized delivery of specific campaign ads on particular websites, across various websites, and within newsletters [email messages] simultaneously.
LIQWID Video format seamlessly supports VAST tags, streaming links (including Vimeo and YouTube), uploaded MP4 videos, third-party players, and ad queues for managed ad breaks. It supports all market-available demand implementations, including Prebid and VAST Waterfalls.
Interactive placements offer the capability to hash emails, enabling their use as valuable first-party data for audience targeting systems. These features also support existing publisher opt-in and email-saving processes, thereby enhancing data-driven targeting capabilities.
LIQWID Native ads can be precisely delivered based on viewability. They seamlessly support multimedia elements such as images and videos and can be easily custom-designed to align with your brand's unique style and messaging. They come with a range of supported features, including pagination, search, print, share, and clip (save), providing a seamless and user-friendly experience for your audience.
The EngageLinks™ ad placemnt is essentially a list of keywords, allowing dynamic customization of specific words associated with retailers or brands. It dynamically converts these keywords within the text of articles or forums into PPC links, creating a contextually relevant Native ad experience.
LIQWID Contextual ads can be precisely delivered based on viewability and contextually targeted within the text of articles. They seamlessly support multimedia elements such as images and videos and can be aligned with each individual website brand unique style automatically. They come with a range of supported features, including pagination, search, print, share, and clip (save), providing a seamless and user-friendly experience for your audience.
LIQWID placements insert third-party vendor and Social Media JavaScript tags only when the corresponding content is located or scrolled into view.
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