LIQWID Pricing vs Market Ad Servers

LIQWID offers a unique hybrid pricing model for publishers who want to monetize newsletters and websites with minimal technical effort. Here's how our pricing compares with traditional ad server platforms.

LIQWID is free if you enable programmatic fallback - and far simpler than managing ad servers or auctions manually.

Ad Server Market Pricing Comparison

Platform	Cost Model	Base Fee / CPM	Requires Programmatic?	Publisher Tech Work
Google Ad Manager	Free w/ AdX	20-30% rev share	Yes	High
Kevel (Adzerk)	SaaS API	$0.10-$0.25 CPM	No	High
Broadstreet	Flat Monthly	$150-$500/month	No	Low
AdButler	CPM or Tiered SaaS	$0.10-$0.30 CPM	Optional	Medium
Mediavine / Freestar	Managed SSP	25-40% rev share	Yes	Very Low
LIQWID	Hybrid	$49/mo for up to 100,000 impressions (waived if using programmatic), or 20% rev share. +$5 per extra 10,000 impressions if programmatic is not enabled.	Only if fallback enabled	None

Why Publishers Choose LIQWID

Zero setup or tagging required
Instant programmatic fallback when no sponsor ad is available
Keep 100% of direct-sold revenue
Transparent pricing with no hidden fees
Newsletter + website monetization in one platform

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Seamless monetization for your email newsletters — no tech work, no tag toggling.

Choose Your Plan

Feature	Included
Monthly Fee	$49/month (waived if programmatic ads are enabled)
Direct-Sold (In-House) Ads	Unlimited campaigns
Programmatic Ad Fill (optional)	Automatic fallback
Revenue Share (Programmatic only)	20% LIQWID / 80% Publisher
Email Volume Included	Up to 100,000 newsletters/month
White-Label Option	+ $25/month
Additional Volume	+ $5 per extra 10,000 sends/month
Setup & Support	Included

If you enable programmatic ads, the $49 monthly fee is waived and simply deducted from your share of ad revenue. You only pay if you don't run programmatic.

Example Scenarios

Scenario	Your Cost	Your Revenue
Only run in-house ads	$49/month	100% of ad revenue
Run programmatic ads, earn $800	$0	$640 (80%)
Send 150,000 emails, no programmatic	$74/month	100% of direct ad revenue

What Other Platforms Charge

Ad Server	Cost per 1,000 Ads Served (CPM)
Google Ad Manager	Free (but complex setup)
Kevel	$0.10 - $0.25
Broadstreet	$0.25 - $0.50
AdButler	$0.10 - $0.30

With LIQWID, you get more than just ad serving: built-in fallback, programmatic + direct support, and no tech work.

Schedule a Demo