LIQWID Ad Manager includes an array of technological solutions and functionalities of the Ad Manager/Server and Campaign/Revenue Manager that allows the monetization of any website quickly and easily without modifying the code of the webpages, ever.
Powered by our patented Viewable Advertising technology, the LIQWID Ad Manager enables digital publishers for the complete automation of advertising inventory, ultimately maximizing the viewable impression opportunities created and managed on the viewer's screen programmatically (that cannot be achieved with the legacy architecture based on the ad slots manually predefined in the markup.) With LIQWID, all impressions are created equal — the Fold is no more.
LIQWID Ad Manager can be used as a primary ad platform or as a supplement to the existing publisher ad platform (for example DFP) providing an additional and entirely incremental revenue stream based on viewable-only ads.
LIQWID increases the revenue potential from direct sales and programmatic by optimizing multiple revenue sources through our LIQWID Demand Manager solution, while significantly increasing the publishers overall viewability rating. Publishers have the flexibility to use our Primebid as a primary revenue source or use their existing relationships via demand tags or integrated via Prebid.
Publishers are enabled to sell direct display, skins and video campaigns based on 100% viewability KPI verified by MRC accredited vendors.
Key Differentiation Features
|Monetization of the website quickly and efficiently without modifying the code of the webpages|
|One Tag, all Ad Formats — Skins & Wallpapers, Sticky Base & Lead, Interstitials/Webmercials, Adaptive & Rich Media creative, Sponsored setups, Self-cloning in-rails and In-listing placements on mobile and desktops delivering Display, Video, Rich Media and Native, all based on managed viewability.|
|Viewable-only Ad Units targeted to specific locations on the webpage on a managed way without ad slots defined in the code of the webpages|
|Self-Cloning Ad Units based on the programmatically determined and verified in real time viewable opportunities based on each individual user's interactions/scroll|
|Monetization of the below-the-fold content based on above-the-fold (viewable-only) ads automatically positioned on a managed way within the content layout|
|Monetization of sophisticated content designs without any programming involved — infinite-scrolling pages, responsive cross-device layouts, and dynamic AJAX content, all based on viewable-only ads.|
|Direct Campaign sales and delivery based on managed high-viewability KPI (100% viewable-only ads)|
|Adaptive Ad Format (Skins/Wallpapers based on 100% viewable-only ads)|
|Inventory Makeup Visualization for Programmatic and Direct Sales based on ad unit location [on the user's screen]|
|Primebid — programmatic auction for only 100% Viewable Ad Opportunities determined on the viewer's screen based on the user's engagement, pre-verified and presented for bidding in real time|
|Viewable-only Inventory forecast, delivery and pace management based on Reach & Frequency|